Location: Central London
Salary: c.£45,000 + benefits
Job type: Permanent
Major news group is looking for a new hire for their Insights team.
Working with a diverse portfolio of household names we seek a consumer or audience insights specialist to join their award-winning Insight team. Sitting in the Marketing and Invention function, the team plays a vital role in delivering insights on audience behaviours to the whole business. Working in a fast paced, exciting, mainly digital media environment, you will work closely with all areas of the business including advertising sales, marketing, editorial, product and strategy. Reporting into the Director of Group Insight, the Insight Manager will work across a range of quantitative and qualitative projects as well as taking responsibility for managing and developing the insight panel - a critical tool for the business.
This role requires someone with a strong grounding in primary research, who loves turning numbers into compelling storytelling. The ideal candidate will have a genuine passion for insight, media, advertising and understanding consumer behaviour. We are looking for a
confident communicator who is comfortable presenting to senior stakeholders and external clients.
As well as hands on and commissioned research projects you will take strategic responsibility for the panel and further develop it. This will include ensuring correct levels of usage, proactively maintaining data quality and methodology, managing communication and the incentives programme, creating, maintaining and analysing reports, acting as the main advocate of the panel within the business and responsibility for sample management.
Key projects include campaign effectiveness studies, bringing audiences to life for the sales, marketing, editorial and product teams, using insight to support the content solutions team and guiding creative propositions and wider projects. You will also input into thought leadership pieces and be encourage to identify and introduce creative research techniques which deliver rich and powerful insights into consumers.
The successful candidate will bring solid consumer research experience gained from clientside, media agency or research agency environment and you will have a strong understanding of primary research methodologies and techniques including sampling, questionnaire design and weighting. Excellent knowledge of working on large scale strategic quantitative studies is required.
Experience of managing consumer insight panels including panel recruitment, scripting and data processing is also highly desirable but your knowledge around surveys is paramount. Desirable is working with qual, experience in designing and managing advertising effectiveness studies and experience of syndicated research tools such as TGI, TouchPoints and ComScore are also desirable but not essential.
This team is high energy and proactive and we seek a like-minded individual who is hungry to learn and grow and will show passion for the media and advertising industry.
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