Salary: Excellent Package
Job type: Permanent
Newly created role that will lead a team that designs and builds experiments using human-centric design principles to inject data-driven behavioural insights into marketing execution and support development of a pipeline of opportunities for new brands, products, packaging and services.
Our client seeks like-minded individuals who will thrive in an entrepreneurial, agile environment and is used to a highly autonomous and individualistic approach.
We seek a proven Behavioural Scientist to generate unique insights into consumers and shoppers using human-centric design and ethnographic approaches. Combining those insights with quantitative analysis done with advanced analytical methods and statistical techniques and testing them for robustness to continually learn and improve our knowledge base of behavioural insights. Then translating insights into useable outputs which drive business value and enable a learning culture across brand teams that drive adoption of insights . You will build and develop audience profiles of target consumers and shoppers, identify relevant and actionable personas and segments, and drive the transformation of how the business views consumer and shoppers, supporting innovation efforts to find new ways to connect our brands to consumers and shoppers.
In more detail we require someone who is experienced in defining user journeys, pain points and Iteratively design, test and refine disruptive products and services. Using divergent design thinking techniques for the conceptual development of products or services and communicate design ideas using techniques, including product concepts, service models, customer journeys, industrial designs, system maps and/or infographics. Then turn insights into recommendations for brand plans, campaigns, media plans and innovation activities. Demonstrable experience of commercialising insights is essential.
This role will also have longer term focus on brand strategy, develop strong relationships internally and supporting cross-functional collaboration. You will manage the agenda of the Behavioural Science team.
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