Salary: Excellent Package
Job type: Permanent
A new role created to transform the consumer planning agenda across the marketing department, driving impact with global brand teams with insights, thought leadership and best practices across the core brands while bringing consistency to insights approaches and methodologies across the business. Our client seeks like-minded individuals who will thrive in an entrepreneurial, agile environment and is used to a highly autonomous and individualistic approach.
This role takes responsibility for leading the consumer research team within the business and will be responsible for developing and embedding an approach to consumer segmentation that brings understanding to the role of people, occasion and motivation and step changes the global brand teams’ understanding and application of consumer insight in brand strategy and planning. You will lead the marketing effectiveness agenda, driving capability through bringing thought leadership and best practise in emerging areas of marketing science and embedding consistent approaches to brand building across the global and local marketing department.
Responsible for buy-in and application of measurement and evaluation, lead the brand planning process within global marketing, enabling insight interventions in such a way that enables a clear link between insight and action, ensure best practise in the execution of ad hoc research and delivery of qualitative and quantitative insight programs (e.g.: positioning, packaging, communications, innovation), , lead the global continuous brand health and landscape tracking programs, build and lead a highly capable senior team, continuously develop the capabilities of the team and collaborate effectively and closely colleagues and develop strong relationships with key partners.
We seek an experienced Global Insights leader with a rigorous and varied background working with innovative consumer brands. Our client is looking for creative and dynamic individuals who can lead with passion, enthusiasm and have great examples of innovative and progressive thinking and execution of work in their back catalogue.
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