Salary: Excellent Package
Job type: Permanent
Newly created role within this global drinks company. Sitting in the Insights & Analytics Function you will be responsible for establishing and owning the approaches, reporting and insights in collaboration with global brand teams that unlock our understanding of marketing performance and the drivers of that performance to inspire strategy and execution plans and transform the adoption and culture around measurement and evaluation.
In this role you will set the standard for measuring the efficiency and effectiveness of advertising spend through establishing and embedding a common approach to evaluation across the global marketing team. Within this establish the methodological and reporting standards on market mix modelling and campaign evaluation. You will set the standards and drive consistency in the use of global approaches, frameworks and tools.
Managing all marketing performance data and managing agencies professionally and productively, inclusive of search, social, SOV, media tracking across channels and touchpoints. As Manager you will contribute to capability and thought leadership programs relating to marketing effectiveness approaches, develop Consumer/Customer/Shopper insights and ensure flow of insights across global and local teams that lead to ideas & opportunities that can evidence impact on brand performance.
You will establish and monitor the efficient and automated feed of key data sources into the central environment, enabling reporting to be delivered against agreed KPIs, metrics & targets for global marketing campaigns while enabling stakeholders to extract maximum value from data. Working closely with global brand teams and injecting insights into the annual brand planning cycle and reports that inform the brand planning cycle to feed into strategy development (comms, innovation, market performance).
An experienced Market Mix Modelling and Advertising Campaign Effectiveness specialist is sought for this role . You will be able to bring your agency or clientside experience to a dynamic and buy brand team and have a real impact through your work.
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