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Commercial Analytics Manager – clientside

Location: London
Salary: Excellent package
Job type: Permanent
Reference: CR104

Newly created role sitting within the Business Analytics team of this global drinks company.

The purpose of this role is to lead the analysis and reporting of all commercial performance metrics, in alignment with broader business planning processes and in collaboration with commercial planning team, ensuring the demand side of the business has the relevant insight it needs to make informed decisions.

Lead and develop the approach that determines the optimum allocation of Advertising and Promotions spend and inputs into annual planning.

You will develop an approach that builds rhythm into the identification of growth opportunities and risks, based on commercial and trade data, that informs the development of brand, product or service innovation development. You will be gathering insights from trade promotional platforms to drive insights into brand & commercial planning and build up a benchmark of internal best practise that feeds into the brand and category toolkits.

More specifically, day to day you will utilise specialist data sources including CRM, market, trade and various continuous sources.

You will be creating data warehousing to maximize value from commercial data and develop standardised monthly commercial reports and feed high level commercial insights into global marketing to optimise brand or portfolio performance across channels and markets, building out analysis and reporting across channels.

Set up and lead relationships with trade data partners globally (e.g.: Nielsen, IRI) and manage the integration of key global data sources  into the data infrastructure to maximize value from marketing and commercial data.

Working closely with local and global stakeholders to accelerate flow of insight between global and local teams and build a learning culture, build strong relationships with key stakeholders to ensure alignment.

We seek candidates who have management level experience across continuous fmcg data sources, CRM data and data warehousing (e.g. Amazon, Kantar, Nielsen., IRI, Dunn Humby etc). Gained either agency or clientside you will be able to demonstrate strategic understanding and development of actionable insights as well as solid experience with the relevant tools.

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