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Audience Analyst – Media Clientside 6 months FTC


Location: Central London
Salary: £35,000 + bens
Job type: Contract
Reference: CR105


This position is to fill a temporary gap in the team; carrying out various types of analysis, half of which will be on online consumption using Comscore and Ipsos Iris. The other half of the role could include radio analysis from RAJAR and Touchpoints, or alternatively could involve working with the market research team on audience related research.  You will produce analysis of audience data and industry / research data contributing to flagship publications, as well as to ad hoc projects.

You must be capable of using audience analysis tools such as Comscore and Iris portals, and potentially RAJAR or Touchpoints working up the results into a variety of formats. TV analysis is not essential to the role but would be useful as a support to the existing colleagues who work in this area. Your time is split between communication (emails and meetings) and task-based activity and you should place equal importance on each aspect.

Responsibilities:

  • 50% of role; Running data from key online portals and comparing/analysing.

50% of role; Market research based work around audience behaviour and attitudes

  • In more detail:

o    Analysing and interpreting market data, often working collaboratively with others, to build findings used to inform a variety of projects and reports.

o    Presenting analysis in a concise, clear, and accessible way using charts, databases, well written text and presentations.

o    Involvement in internal projects looking at leading indicators of key sectors and writing topical articles   

Experience in a similar role is essential, either form a media research agency or a media owner. Use of at least some of the named tools as well as a meticulous and analytical approach also essential.

This is a fixed term contract but there is a chance of the role becoming permanent at the end of the contract.


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