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Market Research Manager

Location: London
Salary: Up to £47,000 + bens
Job type: Permanent
Reference: CR123

Arms -length government body seeks a new team member in their research and intelligence unit. The purpose of the role is to deliver market research that supports the implementation of the strategy. The role holder will build and maintain relationships with teams across the business and deliver tailored market research activity that aligns to their strategic goals.

The role requires you to use your experience in qualitative and quantitative market research to absorb and understand the needs and wants of your internal customers. then develop and deploy market research activity (either ongoing or ad hoc) to create actionable insight which can be used to assess/support/evaluate planned activity. You will act as a role model in building the profile of research and its importance across the business and as an internal source of expertise and advice on the role and provision of research in corporate problem solving and decision making. You will also be responsible for raising awareness of ‘customers’ throughout the business.

With regards market research and insight provision you will proactively scope, plan, produce and evaluate research within for your allocated internal customers. Respond to requests for research or information from your customers and demonstrate to potential customers where the Research Team can add value in supporting strategy and develop and manage the implementation of the research plan for your internal customers. You will manage the market research process for each of your projects; making sure that information required is gathered efficiently and disseminated in an effective way; by ensuring that: · The most appropriate methodologies are used, in order to deliver fast answers to business questions

Research methodologies are continuously reviewed and new digital methodologies are being implemented where possible.  

Research deliverables are as concise as possible and the insights and recommendations provide significant value to aid business decision-making.

Each deliverable should include a clear summary of insights and recommendations.

Look to use new technology/mediums to refine and make research outputs more accessible to internal customers.

Research budget and supplier management

Act as the buyer of research services where needed for your internal customers.

Team management of a line report within the team

MRS compliance

We are open to applications from market research agency or clientside applicants, with experience in quant (and ideally qual) methodology) as well as customer insights experience.

Possibility to also be based in Glasgow, North West or Durham.

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