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Market Research Analyst – Clientside - Well-loved retailer


Location: West Midlands (Region)
Salary: Up to £30,000 + Bens
Job type: Permanent
Reference: CR160


Well-loved retailer seeks a new recruit to join the Research team. This is a lovely opportunity to gain exposure across a broad range of market research projects and to learn and develop in the role. We are looking for individual with demonstrable consumer or customer research experience who is dedicated to growing their experience in insights. The role is hands on with survey design and analysis and so an agency or clientside background will be considered.

This role will:

  • Script, analyse and present findings from quantitative market research surveys, delivering actionable customer insight  – using customer feedback to define and shape propositions and identify opportunities
  • Work cross functionally with category, marketing, digital, and strategy teams to deliver customer insight that answers business questions
  • With the support of the Customer Insight Manager recommend the right approach to answer business questions and understand different market research techniques
  • Support the Customer Insight Manager in ensuring our customer panel programme is set up correctly and used to full potential across the business
  • Lead our brand tracking programme alongside agency provider, ensuring the outputs are understood by the business
  • Understand best practice in research methodology and keep up to date with trends, new technology and competitor advances in this area
  • Passion for customer and constantly curious
  • Love of retail
  • Can-do attitude and the determination to achieve results
  • Hands-on self-starter with the combination of analytic and commercial skills to work out what needs doing and then act upon it
  • Strong communication skills and the ability to translate complex ideas into easily understood insights and recommendations
  • Enjoys working at pace in a fast moving and constantly changing environment
  • Adept at managing multiple concurrent projects and able to prioritise workload accordingly
  • Enjoys questioning the status quo, persistently digging deep into data and insight available to find answers and recommend positive change; interested in new technologies and techniques
  • Productive team member, collaborating effectively with all teams and at all levels of the organisation, who can see how insight can add value to CRM, the broader marketing team and overall business strategy

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