Location: Central London
Salary: Excellent Package
Job type: Permanent
Experienced Global Innovation Insights specialist sought to lead growth of innovation brands through ideas and insights that champion the consumer in all decisions and enable buy-in to new to world innovations via a strong partnership with the Global Innovation Team . As part of a fast paced and dynamic Insights team you will be an ambassador for the Insights & Analytics function across the business and partnering with global innovations teams to ensure that insights and learnings are objectively presented and funnelled into decisions, plans and toolkits in a way that champions the voice of the consumer.
Key focuses will be to identify insights that inform the development of the portfolio and new brand, product or service innovation opportunities in line with corporate objectives, develop thought leadership on the latest cultural and new to world category innovation trends to inform new product development and new ways to connect with consumers and shoppers, develop audience profiles of target consumers and shoppers to aid the delivery of relevant assets and effective plans to step-change the innovation teams’ understanding and application of consumer insight in brand strategy and assets, lead global insight studies with partner agencies relating to innovation team priorities across key areas of strategy and execution and ensure adoption of learnings into plans and toolkits • Drive the marketing insights agenda, via the management of all marketing data, including the research of priority innovation assets and analysis of campaign and brand performance. Lead the measurement and evaluation of priority innovations and experiments building a culture of continuous learning and ensuring local insights are fed into this approach, leading to more effective and efficient spend of A&P. You will also ensure application and adoption of marketing capability programs, identifying best practise in emerging areas of marketing science and embedding consistent approaches to brand building across the global and local marketing department.
We seek bright, creative and dynamic individuals with experience working in entrepreneurial, challenger environments. You must have significant consumer qual and quant research knowledge and demonstrable ability to translate research into insights. 8 years minimum of relevant experience required, clientside experience is highly desirable.
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