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When my corporate clients in the more male dominated sectors (e.g Finance, IT, professional services etc) ask me how I assure an even split of male and female applications are filtered through to them I have always been happy to report this hasn’t been an issue in our industry as females have been well represented over the years. This is confirmed by the big agencies reporting a higher number of female to male ratio in their professional staff and clear replication across other Insight and Research functions in other environments.