Location: London
Salary: c.£30-38,000 + benefits
Job type: Permanent
Reference: 148392
The ability of traditional consumer research to extract pure insight for strategy continues to be frustrated by unconscious thought and fast and slow thinking. The never ending complexity of cultural context continues to ask us some of the most exciting questions for brands about their way forward in diverse and fast evolving markets.
So it’s very exciting to be recruiting for a well-established semiotics consultancy who are growing fast due to their ability to decode needs states and how they differ in light of cultural context. We are sure their future is bright so we feel this is a great place to be if your interest is piqued by the enlightened world of semiotics and its proven ability to decode consumer behaviour. By applying the high-level thinking of semiotics, they enable clients to understand the commercial implications of the culture around their brands and its impact upon consumers. Ultimately, they assist with the development of culturally relevant brand strategies and meaningful communication (packaging, comms and point of sale).
The company is full of people who are engaged in culture and are comfortable with difference. Nothing is one size fits all here; the most nuanced use of colour, language or iconography can be the key that unlocks a design or a piece of communication or design. They love people who are nuts about an aspect of culture whether that be art or music or even quizzing. Someone who gets a buzz from knowing eclectic stuff and who reads up to stay tuned in will fit in well with this friendly and fun bunch of culture vultures.
With one plus year’s experience, you will have either worked at a cultural insight agency or have encountered semiotics working in insight at a brand consultancy, qual research agency, ad agency or marketing services company on international projects with a cultural focus. Also any engagement with semiotics during your academic life would be valuable. A cultural chameleon with knowledge and curiosity of cultures in the world’s most important markets – developed and emerging – you’ll have your finger on the pulse of the latest socio-cultural narratives.
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