This month, Andrew Goobey shares his five key observations on the market research & insight industry, as published in the MRS Industry Report. Here's part 2:
You can’t open a paper these days without people talking data as it seems the topic of our age. We have been lucky enough to work on some really exciting clientside engagements where they seek to utilise, optimise and analyse their existing data in a more proactive way. Clearly we see that as a major trend for us and a fast evolving space. There is very real interface with technology in this area, so we have seen those with less classic insight industry experience add real value and some people from within our industry retrain and repurpose their skills. Many more classic clientside insight roles are requiring an element of understanding of analysis and its associated tools.
Read the full article here: https://www.research-live.com/industryreport