This month, Andrew Goobey shares his five key observations on the market research & insight industry, as published in the MRS Industry Report. Here's part 3:

For the people by the people   

We have seen quite a lot of demand from enterprises that are publicly funded either directly or indirectly. From evaluating communication effectiveness and measuring sentiment or looking at economic impact, it’s been noticeable that this area has grown. Maybe the end of austerity is igniting some of this demand? The skills required range across the piece, so qual and quant and evaluation as a distinct and separate skillset found in public and third sector environments.

Read the full article here: https://www.research-live.com/industryreport

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