This month, Andrew Goobey shares his five key observations on the market research & insight industry, as published in the MRS Industry Report. Here's part 4:
The more things change the more they remain the same
Classic quant skills never really date and are always in fashion so it’s a pillar skillset in the insights space. We are always looking for it and never tire of hearing about its application. From designing a questionnaire to presenting findings. Growing that client relationship through great work and bringing the insight story to life, our clients are always looking for that foundational research experience. Whatever the vertical, whatever the subject matter, the craft skills remain in demand.
Read the full article here: https://www.research-live.com/industryreport